By Marco Azzaro
May 18 – Several franchising brands are beginning to view the Vietnamese market more favorably than in past years. According to the country’s Ministry of Industry and Trade, up to 70 foreign brands have registered their franchising business in Vietnam and franchising growth is up 30 percent.
Most of them are consumer brands focused on youth and middle class consumers. Brands such as KFC, Pizza Hut, Lotteria, and Jollibee have been pioneers in the Vietnamese market, but other well-known fast food brands from the United States – such as McDonald’s, Starbucks, Focus Brands and Melting Pot – are reportedly seeking a way into Vietnam or looking for suitable Vietnamese partners. Continue reading









