How Does Vietnam’s Typhoon Season Affect Business?
Vietnam’s coast along the South China Sea makes it prone to typhoons. While this geography makes the country ideal for trade and supply chains, seasonal typhoons often cause infrastructural damage, which disrupts business as usual.
Last November, for example, Hoi An, a city on the central coast, experienced the devastating effects of Typhoon Damrey: over 49 full reservoirs were destroyed, triggering floods that demolished land, homes, and agriculture. It also claimed 151 lives.
The country experiences an average of four to six typhoons annually. The country’s typhoon season in the southwest spans from April to September, before transitioning to the central coastline from August to November and takes the northeast region between the months of October to March.
The provinces that are most vulnerable to flooding are all located along the central coastline: Quang Binh, Thanh Hoa, Quang Tri, Thua Thein Hue, Quang Ngai, and Binh Dinh. Because the country’s typhoon warning system and protocols remain in-development, businesses in the country need to understand the full implications of the season and prepare accordingly.
How are businesses affected by typhoons?
The primary effect of typhoons on business is infrastructural damage caused by flooding. Infrastructural damage caused by high wind speeds is another concern.
Businesses in areas that have experienced infrastructural damage caused by flooding or high wind speeds are most likely to be immediately affected by employee absences due to transportation issues. Bad weather delays or cancels public transportation; however, with motorbikes being a main method of transport, poor road conditions make it difficult for everyone.
Many employees may be responsible for providing care for their family. Accordingly, employee attendance can also be affected by power-outs, telecommunication problems, or patchy emergency service provision at their residence.
Beyond employee attendance, businesses have many other concerns. On-going construction work can be exposed to damage, while supply chains can be affected by damage to roads and railways.
Businesses that serve the consumer market, or clients overseas, often struggle to maintain normal services and need to be prepared to communicate transparently about any local challenges.
All these issues create business continuity challenges for management.
Which industries are most exposed to typhoons?
The agriculture industry is heavily impacted by flooding.
Aggressive rainfalls can prompt landslides in mountainous regions, destroying its path and flushing out low-lying areas. Landslides strip the land of natural resources while destroying crops and killing livestock. Damage to dams and reservoirs cause similar problems, which burden farmers with additional costs. This also requires extra labor to harvest new crops.
The knock-on effect for the economy can be substantial: the industry employs more than 54 million people and accounted 15.3 percent of the country’s GDP in 2017.
Heavy rainfall and powerful floods also affect the construction industry. Flooding can destroy expensive equipment and incomplete projects. This damage extends project timelines and increases investment costs.
The logistics and IT-BPO industries are also exposed to the impact of typhoons.
When typhoons cause heavy infrastructural damage, the logistics industry is affected by delays in deliveries and services, causing bottlenecks at warehouses. This then disrupts supply chains from running smoothly.
The labor-intensive IT-BPO industry is impacted when employees cannot access safe transport to work. Meanwhile, prolonged power outages can have a serious impact on service provision for the power hungry industry.
How can businesses prepare for typhoons?
While typhoons and their impact are unpredictable, typhoon season is an annual feature of the country’s business environment – businesses need a crisis management framework in place. Managers should seek to formulate a plan to reduce business interruption and any financial losses during a typhoon.
Every business needs to ensure important documents– like licensing or banking information – are kept in a safe place.
Businesses that are exposed to the elements, like construction, or heavily dependent on infrastructure, like logistics, should consider the potential for weather-related project delays or disruption. This is particularly important when entering into service contracts, designing project timelines, or creating human resource handbooks and training.
Ultimately, however, every business needs a well-developed plan for severe weather conditions. This may include a list of media and government sources that provide extreme weather information, an employee call tree, and basic supplies in the workplace, such as candles, flashlights, first aid supplies, and drinking water.
Beyond this, a business should seek to understand essential and non-essential work functions. This allows businesses to suspend non-essential work more quickly, along with other service shut-off points that need to be communicated with overseas headquarters and clients.
The impact of a typhoon is highly dependent on several factors, and managers that plan accordingly can significantly reduce their exposure to risk. Maxfield Brown, Dezan Shira & Associates’ manager for Business Intelligence in Ho Chi Minh City, said, “businesses should begin considering environmental factors when conducting market entry studies. This can include a broad understanding of regional weather patterns before identifying target regions for investment, but should also be considered when examining infrastructure in and around sites”.