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  • by Reading Time: 4 minutes

    Vietnam Market Watch: Coca-Cola’s Suspension, Mekong Tech Incentives, and Increased National Browsing Behavior

    In this week’s Vietnam Market Watch we discuss Coca-Cola’s recently suspended supplement products, analyze the Mekong region’s push for tech investment, and explore Vietnamese browsing habits.

  • by Reading Time: < 1 minute

    Coca-Cola Commits US$200 Million to Vietnam

    Sept. 7 – Soft drink maker, Coca-Cola and its bottler in Vietnam have committed to invest US$200 million in the country in the next three years. “Vietnam is a very important growth market to The Coca-Cola Company,” Coke chairman and chief executive officer, Muhtar Kent, said in the statement. “We are very optimistic about the[…..]

  • by Reading Time: 4 minutes

    Vietnam’s Cocoa Growers Look for Sweet Deal in the Chocolate Industry

    Cocoa growers and chocolate manufacturers are increasingly viewing Vietnam, with its warm and humid climate, as an ideal growing location for cocoa beans – the key ingredient in chocolate.

  • by Reading Time: 7 minutes

    New Investment Opportunities in South Vietnam: An Interview with Long Hau Industrial Park

    Vietnam Briefing’s Senior Editor, Edward Barbour-Lacey, recently had the opportunity to interview Mr Sy Tran – Director of the Sales and Marketing Department at the Long Hau Corporation (LHC). Mr. Sy has many years of experience working with well-known multinational corporations and leading Vietnamese companies in the industries of FMCG and B2B industry. These companies include: Coca Cola, NewZealand milk, Foster Vietnam, and Vinamilk.

  • by Reading Time: 6 minutes

    An Introduction to Vietnamese Product Labeling Requirements

    Vietnam’s consumer class is young and growing rapidly. Understand how your products can penetrate the Vietnamese market with in depth analysis on product labeling requirements for imports and exports.

  • by Reading Time: 5 minutes

    Strong Competition from Foreign Companies in Vietnam’s Non-alcoholic Drinks Market

    The market share of foreign firms in Vietnam’s non-alcoholic drinks market held strong in 2014 with almost half the market belonging to foreign firms. Statistics from the Vietnam Beverage Association showed the value of the market increased by nine percent in 2014 to US$3.64 billion. There has been an average yearly growth rate of 13 percent from 2011-14 in the non-alcoholic beverage sector.

  • by Reading Time: 7 minutes

    Vietnam’s Tax Outlook in 2016 and Beyond

    Faced with conflicting pressure to upgrade infrasture and boost investment, the Vietnamese government finds itself in a precarious financial position in 2016. Read more for in-depth analysis on corporate taxation, transfer pricing, and the digital economy.

  • by Reading Time: 2 minutes

    ESOMAR Asia Pacific Conference To Explore “Asia on the Move”

    Mar. 20 – ESOMAR, the world association for market, social and opinion researchers, will return to Asia to host it’s 14th regional conference in Ho Chi Minh City, Vietnam. The event, entitled “Asia on the Move” will explore the paths marketers, market researchers and brand specialists can take to connect deeper with companies and consumers[…..]

  • by Reading Time: 2 minutes

    Asia Briefing Report: An Introduction to Doing Business in Vietnam

    Asia Briefing, in cooperation with its parent firm Dezan Shira & Associates, has just released a new 32-page report introducing everything that a foreign investor should be familiar with when establishing and operating a business in Vietnam. This guide, titled “An Introduction to Doing Business in Vietnam,” is immediately available as a complimentary PDF download on the Asia Briefing Bookstore.

  • by Reading Time: 3 minutes

    Asia Briefing Releases New Doing Business in Vietnam Guide

    Asia Briefing has just released the inaugural edition of its regional business guide “Doing Business in Vietnam” – offering business-minded individuals an up-to-date reference source for all of the key issues concerning setting up and successfully operating a business in the country.