Vietnam Market Entry Strategy for Foreign F&B Companies: Latest Issue of Vietnam Briefing Magazine

Posted by Written by Dezan Shira and Associates Reading Time: 2 minutes

The latest issue of Vietnam Briefing Magazine, titled “Vietnam Market Entry Strategy for Foreign F&B Companies”, is out now and currently available to subscribers as a complimentary download in the Asia Briefing Publication Store.

In this issue:

  • Understanding Vietnam’s Food and Beverage Industry;
  • Starting a Food and Beverage Business in Vietnam;
  • Registering a Franchise in Vietnam; and
  • How to choose a local F&B distributor in Vietnam

Vietnam has been rapidly rising as a key Southeast Asian market for a vast range of foreign food and beverage (F&B) products. From dairy and processed meats to fresh fruits and vegetables, Vietnam’s 100 million strong market is consuming any number of new foods and beverages every day.

In fact, the Vietnam market is expanding at breakneck speed. Wages are rising, cities are urbanizing, and a new consumer class is emerging eager to spend on eating and drinking.

In addition to this favorable climate, Vietnam boasts over 15 free trade agreements that have effectively lowered trade barriers and tariffs, making it an ideal time for businesses to tap into this growing market.

In this edition of Vietnam Briefing Magazine, we delve into the dynamic F&B sector in Vietnam. We provide insights into the essentials of establishing an F&B enterprise in the country, discuss the regulations pertaining to franchising, and offer strategies for selling your products without necessitating a direct market entry.

The food and beverage industry in Vietnam is currently a hotbed of opportunity. With the right guidance and a thorough understanding of Vietnamese consumer preferences, foreign companies can reap substantial rewards.

About Us

Vietnam Briefing is published by Asia Briefing, a subsidiary of Dezan Shira & Associates. We produce material for foreign investors throughout Eurasia, including ASEANChinaIndiaIndonesiaRussia & the Silk Road. For editorial matters please contact us here and for a complimentary subscription to our products, please click here.

Dezan Shira & Associates provide business intelligence, due diligence, legal, tax and advisory services throughout the Vietnam and the Asian region. We maintain offices in Hanoi and Ho Chi Minh City, as well as throughout China, South-East Asia, India, and Russia. For assistance with investments into Vietnam please contact us at or visit us at